Stickywrites

One thing I have noticed here in Thailand is they really soak up dramatically graphic advertisements. By this I mean they have billboards, TV commercials and signs that can be, by American standards, very cheesy & dramatic. (Thai daytime soap operas fit right into this category as well.) One such ad illustrates Clinique’s 3-step face wash program. Each step is represented by 3 sequential frames – the first is the Soap Bar, which shows a close-up of a woman’s face and thick soap suds streaming down one side of her face: forehead to chin, plastering her eyes shut. Step 2 is the same scene but with the Astringent pouring violently down, and Step 3 is, yeah, you guessed, the Yellow Moisturizer caked and dripping down the same side of her face, eyes shut. Americans would never be attracted by this ad, but anyways….coming from an advertising agency for the past 3 years, I have taken note. I saw another funny one the other day with a Swiss women eating a container of yogurt, and the little plastic spoon is glued onto the side of her lips, tip down, as if she just swabbed her mouth with yogurt. Interesting if not a turn off.

So, here’s two pictures I took of some: one for Tropicana and one for the Grudge 2, a horror movie coming out soon. Tori (intern with our team) and Yu (Thai staff) graciously posed next to the horrific stand-up ad in the movie theater.